Sports & Entertainment Brands

Services

Investor Readiness, Branding, Graphic Design, Website, Social Media, Ad Campaign, Event MKTG

Industries

Lifestyle, CPG and Retail, Sports, Entertainment

Office

USA

01 — Branding

Sports Business Institute

Design Or Die had the privilege of designing the brand for the Sports Business Institute (SBI), including its educational branch, SBI University. SBI University provides specialized sports business education for individuals aspiring to build careers in the management, executive, promotion, and business aspects of the sports industry.

Our branding work captured the dynamic and professional essence of the institute, creating a strong visual identity that resonates with the sports community and aligns with the institution's mission to develop the next generation of sports industry leaders.

02 — Philanthropy + Soccer

Dunga

Design Or Die had the privilege of designing the brand for Dunga's charity foundation. Dunga, a legendary figure in Brazilian soccer, is best known for captaining Brazil's national team in three FIFA World Cups, including their victorious 1994 campaign.

After retiring from playing, he transitioned into coaching, later becoming the head coach of the Brazilian national team, where he continued to contribute to the sport by nurturing young talent.

Beyond his remarkable soccer career, Dunga has made a significant impact through his philanthropic efforts. He founded a not-for-profit initiative aimed at helping impoverished communities in Brazil, with a focus on providing support and resources to those in need. Design Or Die was honored to create a brand identity that reflects Dunga's commitment to using his platform for positive change, both on and off the field, and his enduring legacy in Brazilian soccer and social causes.

03 — Game Changing

United Basketball League

The United Basketball League (UBL) was founded with the goal of providing a professional pathway for the 99.9% of high school basketball players who don't make it to the NBA, WNBA, or other major leagues.

With over 500,000 boys and 400,000 girls playing basketball at the high school level in the U.S., and only a fraction making it to professional leagues, the UBL offers an alternative. Its mission is to develop local talent and provide them with a platform to pursue their professional dreams domestically, without the need to go overseas or get lost in the minor league system. The UBL's approach is to create a community-focused organization that supports athletes throughout all stages of their career, complementing the existing NBA and international markets.

Design Or Die played a key role in bringing the UBL's vision to life by providing graphic design and website design for the venture. The branding and online presence created by Design Or Die reflect the league's mission of empowering local talent and building a community-based development system. The UBL strives to offer a streamlined development path, giving the nearly 900,000 boys and girls dreaming of a professional basketball career a real opportunity to grow and succeed.

04 — Brand development

Baller Social

Design Or Die played a pivotal role in the brand development of Baller Social, a startup poised to revolutionize the social media landscape by uniting artists, athletes, and their fans. Recognizing the unique vision of Baller Social to combine the best features of existing platforms, Design Or Die focused on creating a strong brand identity that would resonate with potential investors.

Design Or Die began with comprehensive market research to understand Baller Social's target audience and the competitive landscape. This research informed the development of a unique value proposition that highlighted the platform's ability to foster authentic connections between creators and fans. Design Or Die positioned Baller Social not just as a social media app, but as a vibrant ecosystem that champions creativity and engagement.

05 — Graphic user interface design

Baller Social App

06 — Mothers of professional basketball players

Sports as a unifying force for good

Design Or Die developed a comprehensive glossary book for the “Mothers of Professional Basketball Players” event, aimed at empowering the mothers of athletes with essential knowledge about managing their sons' financial futures.

Recognizing that financial literacy is crucial for both athletes and their families, Design Or Die sought to create a valuable resource that would provide guidance and clarity on various financial topics.

07 — Graphic design support

Spotify Brazil launch

Design Or Die's deep connections to Brazil, particularly through its Brazilian graphic designers and creative director, positioned the company as a key design partner for Spotify's official launch in the country.

As part of the event, which featured Brazil's most prominent celebrity musicians, Design Or Die was tasked with creating custom design elements to celebrate the occasion. A standout feature was the custom-painted Skullcandy headphones, a unique gift for each celebrity in attendance. These one-of-a-kind headphones, personalized by Design Or Die's talented team, symbolized the fusion of music, art, and culture that marked Spotify's entry into Brazil's vibrant music scene.

08 — Roger Gracie Academy Branding

A remarkable 100 members on opening day

Thanks to Design Or Die's innovative advertising design—setting a new standard in the Jiu-Jitsu industry—the Academy launched with an impressive 100 members, all of whom signed up in the months leading up to its grand opening. Just six months later, the Academy is approaching 200 members.

09 — Video

Social video ads

Design Or Die designed and produced a series of video ads that were published on social media, driving traffic and increasing new signups. The team handled every aspect of production, from script development to gathering footage, photos, and creating graphics.

High-end design is often missing in the Jiu-Jitsu and martial arts industry, but Roger Gracie Academy stood out by delivering an unprecedented level of graphic design quality, breaking through the clutter in this crowded field.

10 — Website

Website as a sales tool

Like all other corporate collateral from the Academy, the website provides a consistent and uniform user experience. It offers an abundance of educational content and information tailored for both parents and adults. Thanks to its superior user experience compared to most academies in the industry, it has successfully generated leads and signups.

From Noise To Clarity

Boring, in design, is where credibility lives.

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