E-Drive Retro

Services

Branding, Graphic Design, Website, Messaging & Positioning

Industries

Technology, Environment & Social Impact

Office

USA

01 — Context

Background

Drivers Wanted. “Look-but-don't-touch!” museum-piece owners or purist vintage car elitists need not apply.

Joy Riders. The experience and thrill of driving a rare vintage/classic/retro car that is now powered by clean energy is like nothing you've experienced. We combine the best of both worlds – the timeless style of the past with the sustainable electronics of the future.

02 — Emotional experience

Your classic car as an extension of self

The old website layout was very simple, visual templates in shades of blue and gray, basic typography without any visual impact. In the redesign, a color palette was created that allowed exploring some shades of blue without decharacterizing the original look and in accordance with the brand's identity and a more compressed typology, without the presence of serifs, making reading easier with the addition of modernity to the visual.

This concept allowed greater freedom of creation for the new, fully customized website, with evidence of important points and greater visual impact, thus achieving greater audience retention and engagement when access is available. The ease of the new interface generated a better experience and easy identification of conversion actions.

03 — Retro is timeless

Style matters

Our customers understand what it is like to be true originals. They are highly successful leaders, trend setters, globe trotters and fashionistas. They demand high quality, total functionality and intelligent style whenever they consider technology.